Multimedia
Multimedia presentations are being put into use from classroom to
boardroom. Don’t be surprised to see a multimedia presentation at your next family get together or from your children laying out the
need for an increase in their allowance. Nobody can doubt the impact
of a multimedia presentation complete with multimedia
sound. The world
has changed with its use of multimedia projectors. Anywhere there is
an outlet and a multimedia projector there is a chance for a multimedia
presentation that could sell ice to an Eskimo.
There is no venue that can’t benefit from multimedia
presentations.
Politics, education, community affairs, health and mental health facilities;
these and more make use of multimedia programs. The following is an
excerpt from an article touching on the effectiveness of multimedia.
You can read the whole article at the link below.
Many people have attempted to study the effectiveness of multimedia
to decide how best to use multimedia to achieve goals of educating,
informing, improving retention, or convincing audiences. If multimedia
could be shown to be effective, computer and telecommunications companies
could sell more multimedia applications, which in turn would drive
hardware and telecommunications sales. Children could learn (and pass
standardized tests) better with multimedia applications helping them
and helping teachers teach better and more effectively. Companies could
rest easy knowing that multimedia advertisements were indeed convincing
their customers. News delivery services would know that they were competitive
in using multimedia and would attract lots of eyeballs that would also
view ads and thus encourage more ads, which pay their bills and salaries.
There are a lot of design guidelines. However few are based on rigorous
evidence or theory. Most are based on larger or smaller amounts of
experience and anecdotal evidence.
Studies tracked and conducted by Dr. Thomas Russell under the rubric
of "no significant differences" spanned several decades.
Each study showed that multimedia and distance learning neither helped
nor harmed the learning process. Because distance learning tends to
be less expensive and more convenient (at least for students) than
face-to-face lectures with non-multimedia visual aids, such studies
encourage use of distance learning with multimedia. However, there
have also been many studies that showed a significant difference between
the effects of the two education environments. Some but not all showed
that multimedia and distance learning were helpful.
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