Jingle Writer
We all know them. Sometimes we love them and sometimes we hate them but we never forget them. That is due wholly because of a jingle writer. Whether you’re driving along and hear radio jingles or you see TV commercials with catchy advertising jingles they are apart of our everyday lives. The lifespan of jingles can be short or very long. The logistics of jingle production should be left to the professionals. That is not to say that you shouldn’t have your say in the matter but experience counts for a lot in this time crucial field.
The following is an excerpt from an article about jingles. It is in direct opposition to the advice given above about professionals. This is to illustrate ‘never say never’. If you think you have a catchy tune and some catchy lyrics by all means follow your dream of creating a jingle that gets stuck in the minds of millions, never to leave! Follow the link to read the whole article.
Some people dream all their lives of the perfect job, meticulously planning the best route down their career path -- but John Aldrich stumbled onto his. A self-taught guitarist and vocalist, Aldrich was studying composition at Boston's Berklee College of Music when a friend asked if he could write a jingle for the friend's family's business, a chain of Midwestern restaurants by the tasty name of Burger Chef. Aldrich took the assignment and came up with a pretty straightforward reason to keep on writing jingles: "I was amazed at how much I got paid for the amount of work I did," he says.
Of course, you'd be naive to believe that what Aldrich does is easy. "Some musicians look down on jingle writers, but we're revered by other parts of the music community because we produce something on demand that meets a very specific set of requirements. The client decides the length, the deadline -- sometimes tomorrow -- and even gives you specific lines that you have to work into the jingle."
Aldrich's aplomb underscores the real sense behind his seemingly simple career decision. Jingle writing taps into a part of Aldrich's character that sets him apart from most people who aspire to a career in music. He can be happy and fulfilled doing work that's not driven by his own artistic vision. In fact, he likes giving his clients exactly what they want.
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