Cable TV Advertising
Advertising on cable tv works very similar to advertising on local TV. You might even have a local cable advertising network that you currently use. Why should you use cable tv advertising? The most common reason is to reach a wider audience. Cable TV even if produced locally still can reach an audience that is miles or even an ocean away. How do I find out more about cable advertising rates? You can contact local companies or national companies, (Comcast cable advertising for example) that can give you more information on their rates. This will help you begin your search for comparable or competitive rates. This website can assist you in finding out more as well.
Why local cable advertising?
Cable reaches almost 78% of all households nationwide. Cable viewership keeps growing due to cable networks continuing commitment to quality programming. In recent years cable ratings growth has outpaced that of broadcast television. Cable audiences usually purchase more products and services than non-cable households and are typically ‘early adopters’ of new technologies. Cable offers programming choices for both general and special interest audiences. Such programming choices are comedy, kids, sports, information, home, drama, movies, music, entertainment, food, shopping and news.
Is Advertising on cable tv a good choice?
Time Warner Cable calls cable tv advertising, “The spend your money wisely, target your audience, grow your business way to advertise.” The targeted nature of cable programming allows you to choose the environment for your particular brand of advertising and for the advertising that is most likely to appeal to your potential customers. You can pick from the wide choices of programming available like the list above, 24 hours a day 7 days a week. You name it cable has it from classic TV sitcoms to controversial current reality TV.
Why Advertise On Cable? Time Warner Tells You Why
It's An Impact Medium - Television is the most powerful communications meduim available. It engages the senses with sight, sound, motion, and emotion.
Targetability - Choose one or more of our 38 networks to match your customer's profile. You can also choose what areas of the city your commercial will be seen in.
Cable Viewers Are More Affluent - Cable households have higher incomes than non-cable households thus giving cable viewers more discretionary income.
Quality Programming - Cable continues to provide high profile quality programming. The Cable industry is projected to spend more than 7.6 billion dollars on quality programming in 2002.
Affordability - Cable rates allow you to reach your prospects with the frequency that is needed to bring your business "Top-Of-Mind" when purchasing decisions are being made.
Cable Households Watch More TV - Research shows cable households spend more time watching television than do non-cable households.
High Commercial Retention - Local commercial breaks usually fall within the program rather than the top or bottom of the hour. This results in a highly visible position that will allow your commercial to be remembered by the viewer.
Sponsorship Opportunities - Showcase your business by sponsoring specific programs or sporting events.
Award Winning Production - Time Warner Cable has it's own production department that can create your commercial. A producer will meet with you to determine how to effectively promote your business or product.
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