Banner Advertising
Banner advertising rates are as plentiful as the advertising banner itself. How do you know if the web banner advertising rate you have been quoted is fair and competitive? Advertising online isn’t new to anyone who has done their internet advertising homework but without doing a little homework you might pay more than you want or have to. This website should be your first step in researching rates and getting quotes that can make your comparison more meaningful.
What is banner advertising?
Advertisements that display as banners at the top or bottom of a web page are web banner advertising. Host companies that provide free web space, scripting or message boards to end users sometimes derive revenue by selling such advertising to third party clients. These clients pay for the exposure they get when users call on sites that use the free resources.
Banner advertising is the most popular form of advertising on the Internet. There are two major types of banners, static banners and dynamically-rotated banners. Static Banners do not change, they stay the same to every user, every page load. Dynamically-Rotated Banners can change for each user.
Some uses for Web Banner Advertising
Increasing site traffic: This is probably the mostly likely thing
that you will use banner advertising for.
·
To sell more of your product(s) or service(s).
·
To be able to notify buyers of your new product or service, or offer
them a special deal/discount.
·
To spread your ideas about a certain topic.
·
To get people to remember your company's name! (In case they wish to
have your products or services in the future!)
You can share banner advertising with a non-competing website for more exposure or pay for your banner to be placed on another website.
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